A project exploring a potential visual identity for a mobile and web tool aiming to gather all workplace tools in one compact app.

LOGO
The name of the brand is Empact, something that will make an impact for those using it. Its target is engaging employees, making them a part of the culture, a part of the company identity. Therefore I aimed for an asteroid being pulled towards a planet, but instead of hitting it, it starts orbiting around it, thus becoming a natural part of the main object.
A few ideas stood out

picking one in the end

Check out the logo animation
